Advanta-STAR Automotive Research is the premier automotive information company in the country, with over fifteen hundred satisfied clients at the dealership, distribution and manufacturing levels. Our invaluable product allows you to close more sales at initial contact, increase both your CSI and gross profit levels, and assist in reducing staff turnover.

Advanta-STAR provides unparalleled comprehensive consumer research. As an independent source of information, Advanta-STAR seeks to give credible evidence, through our Competitive Comparisons books, CDs and Internet web links, to promote the specific advantages of one vehicle over its competition. This information is gathered from over twenty different periodicals, including Motor Trend, Car and Driver and Road & Track, just to name a few. We reference many government and insurance sources, such as the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS). Finally, our own representatives, completing the data gathering process, perform first-hand evaluations and investigations. It is then disseminated in a consistent format that is easy for the salesperson to use and for the consumer to understand.

Advanta-STAR was founded in 1991 as the best friend of the new car sales manager and a welcome relief to the salesperson. Through our exhaustive efforts, we provide a great weapon of vast resource to convert shoppers into buyers! We only provide independent, third party information that makes your product look best in the eyes of the customer. Wouldn’t you love to have all of the sources on your side, readily available to help you convince a doubtful shopper to purchase your vehicle? Of course you would!

“Competitive comparisons” done online typically provide only manufacturer sourced data and is provided in a format that lists the advantages and the disadvantages of your product. Imagine going online with your customer, highlighting the advantages of your vehicle over its primary competition, and then inadvertently revealing an advantage your competition has over your vehicle. This may be information that the customer may not have been aware of, and as a result, could potentially cost you the sale! Yet, manufacturers spend countless sums of money educating their customers on their respective web sites to the advantages of their competition! These websites are not designed to help you sell more vehicles. Rather, they are designed to only provide balanced information, whether pro or con, about your product. Advanta-STAR Competitive Comparisons, to the contrary, are quite unique. Our product was designed by former automotive salespeople for automotive salespeople, to help them close more deals at initial contact. We ensure this by providing only the advantages of your product over your competition. If your competition has an advantage, we do not make any reference to that fact (sometimes less is more)! Imagine the previously mentioned scenario with Advanta-STAR Competitive Comparisons, where only your positive attributes are brought up in discussion. The potential outcome isn’t in doubt because we give your customers reasons to buy your vehicle, not excuses to go shop your competition!

Many dealers have asked us why they needed this product, since the manufacturer already sends product information to the dealerships, or they already provide “competitive comparisons” on their web sites. The answer is very simple, because the comparisons the manufacturers send or provide online do not cover most of your competition and never include third party tests, such as stopping distances, 0-60 times, crash tests, estimates of resale value or insurance costs. Most importantly, your customers do not consider the manufacturer to be an independent and objective source for product information.

Other dealers have wondered why their salespeople couldn’t gather this information to create their own evidence manual. Well, in order to do what we do, your salespeople would have to keep track of nearly 350 different models, with over 900 variations in body style, length, weightclass and trim levels. We track, store and compare 571 sets of tires, 358 different suspension systems, 468 brake systems, 922 curb weights, 533 engines, 327 transmissions, 462 crash tests and over 2000 third party performance tests. If any sales person even attempted to accomplish this massive undertaking, they certainly would have no time for selling!

One of the primary achievements of closing more initial contacts is an increase in your average gross profit. This is accomplished because such things as low-balling, high-balling, invoice closes, and other price cutting measures that stymie your ability to make gross haven’t corrupted the selling process. Our Advanta-STAR Competitive Comparisons give credible information to help your salespeople overcome objections and justify the price you are asking. Your CSI scores will also improve because not only will your salespeople be familiar with the advantages of the vehicles you sell, they will also have information about your competition.

Lastly, your salespeople will appreciate your investment in them. Many salespeople invest in themselves by attending sales seminars, by purchasing books and by attending workshops. The fact that you are considering subscribing to our product shows that you are sincerely interested in their success and profitability. This will allow you to retain more employees and develop more loyalty among them.

Be assured you that you will be in great company by becoming an Advanta-STAR subscriber. For less than what you spend monthly on coffee, bottled water or balloons, you can have our Advanta-STAR Competitive Comparisons in the hands of your salespeople and start seeing results immediately. For more information on how Advanta-STAR can work for you click here.