Advanta-STAR Testimonials

My family has been in the car business for 40 years and we have seen lots of gimmicks and fly-by-night outfits come and go.  We have watched Advanta-STAR grow from its startup, about 17 years ago, to the company it is today.  Their research and up-to-date statistics are unmatched in the market.  My salespeople find the books and links easy to use and extremely helpful in persuading the customer of the value of the unit they are considering.  A must for every dealership and an invaluable tool for the whole industry.

Denis J. Bergeron III, Dealer
Bergeron Chrysler-Jeep-Volvo

I was skeptical about your manuals at first, but they have made a difference. It is an important tool for my salespeople.  It helps them understand the competition, raise our customers’ awareness of Lexus’ product superiority and sell to the strengths of that superiority.

Mark McCoy, New Car Sales Manager
Lexus of New Orleans

We at Toyota of New Orleans have been using the Advanta-STAR Automotive Research information for over 10 years.  We find the books and web links increase grosses and final closing prices.  They also give the salespeople information at their fingertips to brush-up on their product knowledge.  The service is a solid information base, so that our sales staff can build the value of the vehicle without low-balling the price.  Using Advanta-STAR  also gives the customers a sense of the professionalism of the sales staff so that the customer can recommend our dealership to the other potential customers.
I would highly recommend this service to any other dealership that wants a license to print money.  It will easily pay for itself within 2-3 sales, so that any dealer using it pays virtually nothing.

Vincent Castro, General Sales Manager
Toyota of New Orleans