Your Customer's Car
Buying Journey Begins
With Advanta-STAR


Advanta-STAR AI

Familiar Name - Dynamic New Service

AdvantaSTAR AI Features & Benefits
  • Use of AI and advanced algorithms enables insights such as turn rates, market share, days to move, and sales velocity
  • Provides deep understanding of supply & demand in every market in country
  • Proprietary applications predict the number of units that will be moved at the segment, make, model, trim and dealer level
  • The platform connects the correct audience with the correct inventory in real-time

Our Services

With over thirty years in the industry, let Advanta-STAR’s unique, comprehensive and relevant information assist you in building relationships with customers throughout their journey.

Together, our tools will help you produce successful digital marketing campaigns and validate your customer’s decision for selecting your vehicle and purchasing from you.

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Get Back to Basics with ASICS! Our Advanta-STAR Internet Comparison System delivers a better interactive sales experience with your customers, resulting in better overall sales for your dealership.


Advanced Research Reports

Provides all of the data we collect on the selected vehicle, instead of a head-to-head competitor. Reports average 12-15 pages of detailed content. Additional information for you to share with your customers. Great for customers that are only interested in your product.

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Advanta-Insite API Dashboard

We are the Content Kings. With Advanta-STAR, you can easily generate unique website content that will supercharge your SEO, leapfrog the competition in Google rankings and engage your customers until they’re ready to buy!

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New and Pre-Owned Vehicle Comparisons

Unique information to share with your customers at any touch point along their journey. Comprehensive research focusing on the merits of your specific vehicle vs. the competition.

Additional Features


SEO Benefits

Advanta-STAR’s digital marketing and sales tools for dealerships can increase your organic SEO. By using the rich content from our under-utilized comparison data, your messaging will resonate over your competition. Features, benefits and advantages will provide a tremendous opportunity for indexing.

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Watch Reports

Web Analysis on Traffic and Competitive Hits. Use this information to drive your marketing, balance your inventory and build effectiveness of your sales training versus competitive vehicles in your area.

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QR Codes

Print out scannable QR codes to place on your inventory to allow your customers to see comparisons on mobile devices. Great for off site vehicle marketing, or after business hours shoppers at your dealership.


Richard Fulfs

Countryside, IL

The AdvantaStar automotive research tool is an essential part of our sales process as well as our digital marketing. We give it prominent placement on our websites, and our sales staffs are all using the vehicle comparisons in their product presentation and needs analysis. Product support is also top notch. We are big fans of AdvantaStar!

Connie Cooper

Alatoona, PA

I want to say THANK YOU for a great article that gives anyone trying to make the decision between a Toyota Venza vs the Lexus NX exactly the type of information they need. In comparing the two vehicles, it may have focused more on strengths of the Venza, but it clearly provided some detail that you would not get just looking at the specs. Thank you!

Terry Carenza

Glendale, AZ

As a Dealership that has been with Toyota for over 50 years and been at the same location for more than 105 years, part of our success comes from working with the right vendors. We have been with Advanta-STAR for many years and my salespeople have had great results using their sales comparison tools. I would recommend the Advanta-STAR team to anyone looking to get an edge on their competition.

Liz Kelly

St. Louis, MO

If you are not using Advanta-Star in your dealership, you are doing yourself a disservice and losing out on sales. We have benefitted from having this on our website since 2016 and customers and client advisors both use it. It cuts through the clutter, is easy to decipher, and gives 3rd party accolades to our vehicles over the competitor! This tool is a definite 10/10.

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