Inventory-Based Marketing Automation for Dealers
How does it work?
Advanta-STAR AI Social
- Inventory-based social ads delivered to active in-market shoppers
- Dynamically adjusts ad creative, spend, and delivery using proprietary algorithms to make the most impact possible with each impression served
- Social ads are delivered to our first-party audience built from people actively shopping cars in the last 15 days. This ensures you are investing your dollars into qualified buyers.
- You can see the impact on your business instantly in Advanta-STAR AI with real-time performance metrics, exposing attribution to the VIN level as well as real time market share and sales goal pacing.
Advanta-STAR AI OTT/CTV
At the push of a button create and deliver VIN-specific ads to active car buyer’s on their favorite streaming platforms and TV. Using our AI technology you can provide high quality ads with no big budget production.
- Live Inventory Integration
The platform integrates live inventory to create, target, and deliver VIN-specific ads seamlessly.
- Speed to market
Get up and running in less than 48 hours.
- No Production Costs
Eliminate the high cost of production with our proprietary technology that uses AI to build individual commercials for each VIN, complete with professional-sounding voiceovers and integrated OEM brand standards.
- Active Shoppers
We target active auto buyers who are in market to purchase the vehicles you have on your lot right now, in the next 14 days.
Provides what no one else can—VIN-level attribution for video.
Advanta-STAR AI Display
- Precise Targeting
Display ads are targeted to our proprietary audience matching dealer inventory to shopper activity across the web with display ads through Advanta-STAR AI.
- Dynamic Creative
Creative is dynamically updated to show your current inventory, so no stale ads are delivered.
- Accountable Results
Transparent reporting is always available in the Advanta-STAR AI platform next to your other marketing solutions along with key dealership performance and health indicators.