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Advanta-STAR’s Advanced Research Reports, a.k.a. ‘Super Brochures’, provide all of the data we collect on the selected vehicle, instead of a head-to-head comparison. It’s ‘just the facts’ we collect from our dozens of reliable sources, and can be used to build searchable pages on your web site for marketing purposes or as automotive sales training material.
These reports average 12-15 pages of detailed vehicle research that can be used to validate your customer’s choice in your product. Just as with our New and Pre-Owned Car Comparisons, you can use the in-depth features and benefit descriptions to educate consumers on the merits of your product. It’s a great option to share our vehicle research with customers that are only interested in your brand.
If you sell multiple lines, our Advanced Research Reports will work well to promote the merits of each individual brand. Our staff examines vehicles first-hand to ensure the accuracy of our vehicle comparison tool. Advanta-STAR’s New and Pre-Owned Car Comparisons are not static publications, as we continually provide updates, in real time. New Car Comparisons includes current Model Year data and any updates, along with any early New Car introductions for the next Model Year.
Pre-Owned Car Comparisons includes current Model Year data, and our information goes all the way back to 2001, providing data for virtually any Pre-Owned vehicle in your inventory. Advanta-STAR’s deep research and vehicle comparison tools allow users to compare new and used cars without leaving your dealership or website.
These in-depth reports are a great tool for your sales people to use with customers that are shopping your product against your top competitors. Allowing customers to compare new and used cars with our research will not only build credibility and trust with your dealership but will also give them reasons to buy from you instead of somewhere else.