Advanta-STAR’s unique competitive comparisons provide features, benefits, and advantages for your sales people to share with your customers at the point of sale – whether online or in your showroom. These reports average 3 to 5 pages, and are designed to build value in your product against your competition. Whether your customers compare new or used cars, our vehicle comparison tool ensures that your dealership’s offerings have the edge.

Our unparalleled, comprehensive consumer research focuses on the merits of your product vs. the competition. Advanta-STAR relies heavily on third-party information, sourced from dozens of trusted automotive periodicals. These references help build credibility, which will lead to more sales. 

Our staff examines vehicles first-hand to ensure the accuracy of our vehicle comparison tool. Advanta-STAR’s New and Pre-Owned Car Comparisons are not static publications, as we continually provide updates, in real time. New Car Comparisons includes current Model Year data and any updates, along with any early New Car introductions for the next Model Year.

Pre-Owned Car Comparisons includes current Model Year data, and our information goes all the way back to 2001, providing data for virtually any Pre-Owned vehicle in your inventory. Advanta-STAR’s deep research and vehicle comparison tools allow users to compare new and used cars without leaving your dealership or website.

These in-depth reports are a great tool for your sales people to use with customers that are shopping your product against your top competitors. Allowing customers to compare new and used cars with our research will not only build credibility and trust with your dealership but will also give them reasons to buy from you instead of somewhere else.