Advanta-STAR helps dealerships sell more cars by giving sales teams targeted comparisons that focus only on what helps them win the deal. Today’s buyers walk in already cross-shopping and asking direct questions like, “How does this compare to what I’m also considering?” Instead of overwhelming the customer with every spec or risking highlighting a competitor’s strengths, Advanta-STAR comparisons are designed to show only the reasons your vehicle is the better choice. For example, if a customer is considering an F-150 but also looking at a GMC truck, Advanta-STAR will surface only the strongest advantages of the F-150—helping the salesperson stay confident, persuasive, and aligned with what matters most to that buyer.

This approach not only improves closing power—it also helps dealerships save money by reducing wasted time and training inefficiencies. Salespeople don’t have to memorize every competitive detail or search for answers mid-conversation. They can quickly pull up a comparison that highlights the winning points and keeps the discussion focused on value, not confusion. That means faster onboarding for new hires, fewer stalled deals, and less dependency on a handful of “expert” sales reps to carry the floor.

Most importantly, Advanta-STAR builds a better-prepared salesforce by teaching teams how to sell strategically. Instead of using generic feature dumps, reps learn to guide customers with clarity: “Here’s why this truck is the better fit for you.” When comparisons consistently reinforce the strengths of the vehicle being sold—and only those strengths—dealerships create a smoother customer experience, a more confident sales team, and stronger results across every department.