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Advanta-STAR is the industry-leading content producer, providing unbeatable research from more sources than any other to your website and customers. Our vehicle research works with other digital marketing and sales tools to supercharge your dealership sales! 

Advanta-STAR uses its 30 years of experience to create and support digital marketing sales tools for car dealerships and auto manufacturers. When it comes to shopping for a car, most customers start with searching for the kind of car they want and what their budget is. However, when it comes time to actually buy, customers need additional assurance to know that they are getting a good deal. One way to make customers feel confident they are getting the best possible deal is to provide them with reliable, usable information.

At Advanta-STAR, we provide trusted third-party information to put customers at ease about the information they are getting. Then, vehicle research services provide confidence that the vehicle is in good condition and that no nasty surprises lurk under the hood. Our comparison tools also enable customers to look at other options. Nothing says you are getting a great deal quite like comparison shopping and finding out that no one has a better deal available. Together, these tools validate the customer’s decision and eliminate the objections of any serious buyer.


Get Back to Basics with ASICS! Advanta-STAR Internet Comparison System. This sales tool for dealerships delivers a better interactive sales experience for your customers and salespeople, with better overall results for your dealership!

New and Pre-Owned Car Comparisons

Unique information for you to share with your customers at the point of sale. Comprehensive vehicle research focusing on the merits of your dealership's product vs. the competition. Great for customers that are shopping you against the competition.


Advanced Vehicle Research Reports

Provides all of the data we collect on the selected vehicle. Reports average 12-15 pages of detailed content. More information for you to share with your customers. Great for customers that are only interested in your product.

Advanta-Insite API Dashboard

We are the Content Kings. With Advanta-STAR, you can easily generate unique website content that will supercharge your SEO, leapfrog the competition in Google rankings and engage your customers until they’re ready to buy!

Additional Features

SEO Benefits

Advanta-STAR’s digital marketing and sales tools for dealerships can increase your organic SEO. By using the rich content from our under-utilized comparison data, your messaging will resonate over your competition. Features, benefits and advantages will provide a tremendous opportunity for indexing.

Watch Reports

Web Analysis on Traffic and Competitive Hits. Use this information to drive your marketing, balance your inventory and build effectiveness of your sales training versus competitive vehicles in your area.

QR Codes

Print out scannable QR codes to place on your inventory to allow your customers to see comparisons on mobile devices. Great for off site vehicle marketing, or after business hours shoppers at your dealership.

Customers demand the ability to shop online for everything, and cars are no different. Our digital marketing tools ensure that your dealership has a complete, usable website with working links so your customers can start their buying journey on your website. 

There may be other digital marketing offerings out there, but our continuously updated tools enable dealerships and manufacturers to provide additional information and details to customers and employees. Then, our staff examines vehicles firsthand to ensure that all information is accurate. These tools ensure your resources are better and more comprehensive than your competitors.


Richard Fulfs

Countryside, IL

The AdvantaStar automotive research tool is an essential part of our sales process as well as our digital marketing. We give it prominent placement on our websites, and our sales staffs are all using the vehicle comparisons in their product presentation and needs analysis. Product support is also top notch. We are big fans of AdvantaStar!

Connie Cooper

Alatoona, PA

I want to say THANK YOU for a great article that gives anyone trying to make the decision between a Toyota Venza vs the Lexus NX exactly the type of information they need. In comparing the two vehicles, it may have focused more on strengths of the Venza, but it clearly provided some detail that you would not get just looking at the specs. Thank you!

Terry Carenza

Glendale, AZ

As a Dealership that has been with Toyota for over 50 years and been at the same location for more than 105 years, part of our success comes from working with the right vendors. We have been with Advanta-STAR for many years and my salespeople have had great results using their sales comparison tools. I would recommend the Advanta-STAR team to anyone looking to get an edge on their competition.

Liz Kelly

St. Louis, MO

If you are not using Advanta-Star in your dealership, you are doing yourself a disservice and losing out on sales. We have benefitted from having this on our website since 2016 and customers and client advisors both use it. It cuts through the clutter, is easy to decipher, and gives 3rd party accolades to our vehicles over the competitor! This tool is a definite 10/10.

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