We are proud to announce the promotion of Michael L. Champagne to Senior Vice-President of Sales and Marketing at Advanta-STAR Automotive Research Corporation of America®. Michael’s promotion is a recognition of over two decades of leadership, dedication, and results-driven strategy that have shaped our business and strengthened our partnerships with thousands of new car dealerships across the country.
🚗 From Regional Growth to National Impact
Since joining Advanta-STAR in 2002, Michael has led sales and marketing efforts in our Southeast Region with consistent success, earning the respect of dealership leaders, vendor partners, and teammates alike.
In his new national role, Michael will:
Oversee all U.S. sales and marketing operations
Lead our expanding Vendor Partnership Program
Drive the continued adoption of Advanta-STAR’s fact-based comparison tools at the dealership level
👋 A Salute to Robert “Bob” Handley
Michael succeeds Robert (Bob) Handley, who retired in January 2025 after 24 years of dedicated service. Bob’s leadership has been instrumental to Advanta-STAR’s growth, and we are thrilled that he will remain involved as a strategic consultant.
💬 From Our President, Withan Lemmon
“Mike’s promotion is well-deserved and a testament to his hard work and leadership,” said Withan Lemmon, President of Advanta-STAR. “His vision and commitment have driven real value for our dealer partners, and we’re excited for what’s ahead under his national leadership.”
🚀 Looking Ahead
As the automotive retail landscape evolves, we remain committed to helping dealerships win more sales with confidence and clarity. Michael’s expanded leadership will ensure we continue delivering on that mission.
Please join us in congratulating Michael on this exciting new chapter!
📩 Want to learn more about how Advanta-STAR helps sales managers close more deals?
Contact us or Book a Demo.