Discover the six hidden challenges holding back new car sales managers — from cross-shopping and misinformation to sales inconsistency — and how Advanta-STAR’s fact-based comparison tool solves them to boost confidence, conversions, and close rates.
What’s Really Holding Back New Car Sales Managers — and How to Fix It
Published by Advanta-STAR Automotive Research
Managing a new car sales team in 2025 isn’t just about motivating people and pushing units — it’s about navigating a battlefield of misinformation, price pressure, and cross-shopping chaos.
Most new car sales managers feel the squeeze daily:
Customers come in armed with Google searches and influencer opinions.
Salespeople deliver inconsistent pitches (or avoid comparisons altogether).
The vehicles themselves? More alike than ever — making it hard to stand out.
The problem isn’t just “the market.”
The real problem is a lack of the right tools at the moment of truth.
🚧 The 6 Pain Points Holding Sales Managers Back
Let’s break it down. If you’re leading a new car showroom today, you’re likely running into these common — and costly — issues:
1. Cross-Shopping Buyers You Can’t Convert
Nearly every customer compares multiple brands before buying. If your team can’t confidently explain how your vehicle outperforms the one they’re also considering, you’re giving away deals that should be yours.
2. Online Misinformation Undermining the Sale
Your customers trust what they read online — even if it’s outdated, biased, or flat-out wrong. That puts your salespeople in a defensive position before the conversation even begins.
3. Inconsistent Sales Messaging
One salesperson focuses on fuel economy. Another talks safety. A third avoids talking about competitors completely. The result? An inconsistent customer experience and unpredictable close rates.
4. Commoditization of the Product
Let’s face it — there are no bad cars anymore. Most vehicles have good tech, good safety ratings, and decent fuel economy. So how does your model stand out without relying on discounts?
5. A Sluggish Sales Cycle
The more time a customer spends stuck in indecision, the more likely they are to walk — or worse, head straight to your competitor’s lot.
6. New Hires with No Competitive Confidence
Even great new hires struggle when they don’t understand how your car stacks up against others. They avoid hard questions, hesitate at key moments, and often lose the sale to more confident competitors.
✅ The Fix: Empower Your Team with Competitive Firepower
Advanta-STAR is a fact-based, third-party-backed car comparison tool that shows only the advantages of the car you sell — side-by-side against any major competitor.
It’s built to solve all six pain points:
🔍 Outsmart cross-shopping: Show only where your car wins — visually, clearly, and fast.
🧠 Neutralize misinformation: Use trusted data from sources like the EPA, IIHS, and manufacturers.
📣 Unify your message: Ensure every salesperson tells the same strong story.
🎯 Differentiate in a crowded market: Cut through “all cars are good” with specific, provable advantages.
⚡ Shorten the sales cycle: Help buyers make clear, confident decisions without delay.
🚀 Train new hires faster: Give day-one reps tools to speak like seasoned pros.
🧩 How It Works
Choose the vehicles being compared (yours vs. theirs).
Get a clear, concise side-by-side comparison — highlighting only your model’s advantages.
Show it to the buyer and guide them toward a confident yes.
It’s simple. It’s fast. And it works.
📈 Stop Losing Winnable Deals
If your team is doing everything right — but still struggling to close — it may be time to stop “trying harder” and start selling smarter.
Advanta-STAR helps your team:
Win competitive battles
Build buyer confidence
Sell more cars — without discounting
You already sell a great vehicle.
Now give your team a tool that proves it — on the spot, every time.
🚀 Want to See How It Works?
Or 📩 contact us to talk about a dealership-wide subscription.