Let’s be honest:
Your sales team is smart, hardworking, and motivated. But in today’s market, that’s not enough.

One shopper might compare your crossover to a RAV4.
The next brings up a CR-V.
Then it’s a Rogue. Then a Forester. Then a Bronco Sport.

Your team is expected to know all of them—and know how your model stacks up.

That’s unrealistic. And it’s setting them up to fail.

🔥 The Real Problem: Too Much to Track, Too Little Support

When your people are giving out inaccurate specs, outdated comparisons, or conflicting messages, it’s not just a “training issue.”

It’s a product complexity problem.

There are dozens of competitors per vehicle category now. Each with different trims, updates, rebates, features, and stats. And all that changes constantly.

Expecting every salesperson to keep that straight—from memory—isn’t just unfair.
It’s bad for business.

📉 Misinformation Kills Trust, Even When It's Unintentional

A customer asks:

• “Does this have adaptive cruise like the Subaru?”

• “Is the hybrid version standard or optional?”

• “What’s the safety rating compared to the RAV4?”

If the salesperson pauses, guesses, or gives the wrong info—even once—the customer starts second-guessing everything.

You might have the better car. But if the facts are fuzzy, your credibility evaporates.

✅ The Fix: Verified, Competitive Data at Their Fingertips

This is where Advanta-STAR shines.

Our tools put accurate, head-to-head comparisons in your salespeople’s hands. Updated, professional, and easy to use—so they never have to wing it again.

With one sheet, they can:

• Answer competitive questions on the spot

• Show exactly where your vehicle wins

• Prevent confusion—and win buyer trust

🚀 Why It Works

• Your salespeople get clarity. They don’t need to memorize every spec across every trim.

• Your customers get confidence. They see the advantage in writing—backed by a third-party source.

• You get more deals. Because accurate info closes sales.

This isn’t just about talking points.
It’s about turning your team into confident, trusted advisors.

🧩 You Can’t Train Your Way Out of Complexity

You can hold another training.
You can send another spec sheet.
But you can’t expect your team to memorize 20 competitors and stay accurate every time.

What you can do is give them a tool that brings it all together—clearly, correctly, and competitively.

📲 Equip Your Salespeople with the Facts That Win Deals

Give your team what they need to succeed: fact-based, comparison-driven messaging that answers buyer questions, crushes objections, and keeps your store credible.

🔗 Learn how Advanta-STAR helps salespeople close faster and smarter »